Find us on Google+

Guerrilla Marketing Ideas, Tactics & Examples

Guerrilla Marketing:...

Guerrilla Marketing: North Face Collapsing Floor For those adventure seekers, North Face is your go to brand for outdoor wear. Which, just like you, the North Face brand embraces a rugged lifestyle in this guerrilla marketing campaign. Embracing their positioning in the market, North face...

Guerrilla Marketing:...

Guerrilla Marketing: Volkswagen Eyes on the Road We’ve seen loads of “Don’t text & drive” ads recently. With this one from Ogilvy Beijing, Volkswagen drove the message home to a film theater group of onlookers in a manner they’ll unquestionably recall next...

Guerrilla Marketing:...

  Guerrilla Marketing: DHL Pranks UPS It’s amazing how competitive most corporations are. From the Audi Vs. BMW Billboard War to this prank between DHL and UPS, brands are becoming childish (but in a good way). Guerrilla Advertising has always been a fantastic way to elicit an...

Contributors Wanted

Hey, Want To Be A Contributor?   First, I personally would like to thank you for checking our Guerrilla Cheese Marketing. I originally started this blog because I have always had a deep inspiration for the unconventional. And since you are here, I’m assuming you have a burning passion for creative marketing tactics and trends, which is why you should join our team and become a contributor. Whether you are a marketing manager or an account executive at an ad agency, I would love to help you build out your background. Although this has no compensation benefits, I am more than happy to help educate you about the world of guerrilla...

WestJet Christmas Mi...

 Guerrilla Marketing: WestJet Christmas Miracle   A fantastic guerrilla marketing stunt from studio m for client WestJet. What began as a simple brainstorming session evaluated what ‘giving’ at its best looked like. Over the course of about 3 months and 175 WestJet volunteers,...

Fox Cinema Crime Sce...

  Guerrilla Marketing: Cinema Crime Scene / FOX Crime   Another fantastic Guerrilla Marketing concept from Ireland/Davenport, Johannesburg breaks the realm of buzz to launch the FOX Crime channel.  Starting with the audience, the agency targeted this group by genre of movies...

In Russia, You Worko...

  Guerrilla Marketing: In Russia, You Workout for Subway To generate buzz for the Olympics, this guerrilla marketing stunt made you squat for a free subway ride. By passerby’s doing 30 squats, they were able to get a free subway voucher. Squatting sounds like a terrible term, but...

Connected Door SNCF ...

  Experiential Marketing: Connected Door SNCF Europe TBWA\Paris connects cities with a colorful door and some experiential marketing. Railway company SNCF has followed their campaign which offered a connected experience the people from other European cities. These Brightly colored...

Carrie Coffee House ...

Guerrilla Marketing: Carrie Coffee House Surprise  “Time to F&#K with some customers” in this Guerrilla Marketing idea for the upcoming film, Carrie. What a fantastic Guerrilla Marketing concept. How do you build buzz around a movie? Easy, you freak out your...

Coke Rolls Out Happi...

Guerrilla Marketing: Coke Rolls Out Happiness   Continuing their “Happiness” campaign, Coca-Cola establishes another unconventional guerrilla marketing campaign “Roll Out Happiness” from ad agency, Wieden + Kennedy Amsterdam. Basis: Gray is boring, so let’s...

Free-Range Pig Feedi...

Guerrilla Marketing: Free-Range Pig Feeding Apple Feeder   Feed the food you eat in this guerrilla marketing campaign. The ‘Compassion in World Farming’ organization designed this amazing guerrilla marketing / experiential marketing / interactive / cause marketing campaign to...

Lexus and Instagram ...

Experiential Marketing: Lexus and Instagram Unite This experiential marketing case is a prime example of a brand wanting to go young. Lexus invited 212 influential Instagram users to create the first ever collaborative stop-motion film to featuring the 2014 Lexus IS. The official hashtag is...

Applebee’s Lun...

Guerrilla Marketing: Applebee’s Lunch Decoy In this guerrilla marketing example, Crispin Porter + Bogusky have designed a doppelgänger for you to take a long lunch. This lunch decoy. Introduced last year by CP+B is designed to work hard so you can have more time at...

Scratches on Your Ca...

Guerrilla Marketing: Scratches on Your Car Static Stickers Novo Cortex advertising agency used guerrilla marketing to build brand awareness for an online insurance company in Europe. They placed stickers with huge scratches on expensive cars to make it appear like someone hit-and-run on their...

A Hearing Test Disgu...

Experiential Marketing: A Hearing Test Disguised As An Eye Test In this experiential marketing idea, the Union Hearing Aid Centre chucks a facade at your ears. With old age comes terrible vision, and although embarrassing it may be to test our eyes, it’s very common for eye sight to...

Guerrilla Marketing:...

Guerrilla Marketing: Free Molson Beer for Canadians Free beer seems to be a key role in this guerrilla marketing stunt. To promote its beer in Europe, and help its fellow citizens be proud of where they come from, beer brand Molson Canadian went with ad agency Rethink Canada to locally impact...

IBM: People For Smar...

Guerrilla Marketing: IBM, People For Smarter Cities Guerrilla Marketing ideas like this are changing the way we utilize creative outdoor advertisements like this creative guerrilla marketing campaign from Ogilvy & Mather France. IBM is committed to creating solutions that help cities...

Poop or Pee Truth Ex...

Guerrilla Marketing: Poop or Pee Truth Experiment In a creative guerrilla marketing idea, Arnold Worldwide was tasked to change perception of smoking a cigarette. Working on Truth, the anti-smoking organization, they developed a vulgar idea of “Poop vs. Pee” giving people the...

7UP MELTING MACHINE ...

Guerrilla Marketing: 7UP MELTING MACHINE How long does it take for a gigantic block of ice to melt? Well probably not fast enough for these passerbys.  This guerrilla marketing stunt, deemed the ‘Melting Machine,’ was part experiential marketing and part insanely thirsty...

Melted Kit Kat Art &...

Guerrilla Marketing: Melted Kit Kat Art This guerrilla marketing idea comes from this brand’s iconic “have a break, have Kit Kat” slogan, and they have created a novel new way to enjoy your break – by consuming art. In this unconventional marketing idea, Illustrator Mike Watt...

Carlsberg Marketing ...

Experiential Marketing: Carlsberg Marketing Stunt for a Friend Carlsberg’s latest experiential marketing idea, roused friends from their comfy beds in the early morning hours. As their friend (the caller) claimed that they just lost $400 playing poker and needed the cash in order to...

Worst Breath in the ...

Guerrilla Marketing: The Worst Breath in the World   It’s hard to tell someone they have bad breath. So in a guerrilla marketing stunt by O&M Paris, Tic Tac wanted to demonstrate just how devastating bad breath can be. As the makers of this fun, small mint, Tic Tac, set up...

Walking Dead Invades...

Walking Dead Invades the Streets (and Elevators) – Experiential Marketing Experience what it’s like fighting zombies all day in this experiential marketing idea from Ogilvy. Just imagine working & living among zombies. I mean, how angry you would be if the zombie in the...

Cheesecake Factory S...

Cheesecake Factory Scented Balloons – Guerrilla Marketing What an interesting guerrilla marketing idea. On a chilly December morning in Philadelphia, The Cheesecake Factory sent out street teams dressed in all white carrying a giant colorful display of balloons to execute a guerrilla...

Redbull’s Vend...

Guerrilla Marketing: Redbull’s Vending Machine Drive-Thru Elevator First floor Guerrilla Marketing ideas, second floor Redbull, vending machines & amazing ideas! Well, Redbull has had quite a 2012, and to finish it off they came out this guerrilla marketing concept,...

Microsoft Armpit Stu...

Microsoft Armpit Stunt – Guerrilla Marketing Microsoft is not normally in the guerrilla marketing space, but their partner of Anywhere Working, an organisation that promotes working away from the office, is jumping head armpit first into this guerrilla marketing stunt. Anywhere Working...

James Bond Skyfall G...

Guerrilla Marketing: James Bond Skyfall Experiment Coke has always been known for their amazing Guerrilla Marketing ideas, but in this experiential stunt, Coke Zero challenged unsuspecting train passengers to unlock the 007 in them. The prize? Their chance to win exclusive tickets for...

Micro-Eggonomics ...

Micro-Eggonomics – Ambient Marketing Guerrilla Marketing ideas are everywhere. In this case, the BC Egg Marketing Board launched a province-wide (Canada) ambient marketing campaign to communicate the economic impact of cross-border shopping for something as simple as eggs. As Eggs are...

IKEA In Tiny Spaces ...

IKEA In Tiny Spaces – Guerrilla Marketing In this Guerrilla Marketing stunt, IKEA does it again, proving that its furniture can enrich even the smallest living spaces. We knew Japan was small, which is why I never wanted to visit. The Swedish brand IKEA overwhelmed tiny streets, narrow...

DNA Project: Cape To...

DNA Project: Cape Town Station Activation – Ambient Marketing DNA Project: Cape Town Station Activation – Ambient Marketing Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project, an Ambient Marketing...

Honesty Experiments ...

Guerrilla Marketing: The Honesty Experiments We’ve seen so many Australians demonstrating their honesty in this Guerrilla Marketing stunt by NAB (National Australia Bank), we’d thought we’d say thanks in the biggest way possible.. By publishing their face on every medium we...

Thai Kids Outsmart S...

Guerrilla Marketing: Thai Kids Outsmart Smokers It’s one of the best Guerrilla Marketing anti-smoking ads ever. Ogilvy Thailand’s video stunt for the Thai Health Promotion Board displays a guerrilla marketing stunt in which young children went up to adult smokers and asked them for a...

IKEA Moving Day

Ambient Marketing: IKEA Moving Day IKEA in Quebec and Leo Burnett Toronto have won a North American Gold Effie for “Moving Day”, an experimental media campaign. This guerrilla marketing stunt conceived by Creative Officer Judy John & creative Group Head, David Federico, provided...

British ColumbiaR...

Guerrilla Marketing: British Columbia’s Giant Tourism Vending Machine This Guerrilla Marketing stunt is like Coke’s happiness vending machine, but on Coke. San Franciscans passing through Justin Herman Plaza May 17th got a big surprise! Overnight, Tourism British Columbia flipped...

Shadow QR Code

Don’t laugh. This QR idea is pretty genius. Emart, the Walmart of Korea, noticed a problem generating sales from 12 to 1 pm. In this Guerrilla Marketing concept, they came up with the idea of giving people a unique shopping experience only available during lunch hours. A shadow QR code,...

SFSPCA Anti-Puppy Mi...

In a cause marketing campaign with BBDO and the San Francisco SPCA, a two part guerrilla marketing campaign was launched to bring awareness to their anti-puppy mill efforts. In part 2, they outfitted news bins in San Francisco with screens to make them appear like the cages puppies are...

Parisian Pinball Par...

In Paris, people will do whatever it takes to fit into a parking space. We took this as an opportunity to promote Active Park Assist, a Ford Technology that helps even the worst drivers park their cars effortlessly. In this Creative Guerrilla Marketing effort by Ogilvy Paris, a giant pinball...

TNT’s Push For...

Everybody hates drama, but only when it directly involves you. TNT took it’s Guerrilla Marketing concept to a boring little  Belgian town to spice up the lives of some town folk. A red button was placed in the middle of the town square waiting for a curious passerby to take notice....

WTF Baseball Your Co...

What’s better than cricket.. yeah I really don’t know, I would imagine a lot of things, but this was still an extremely cool guerrilla marketing concept. For Coca-Cola’s new sponsorship of the Australian Cricket Team, Coke wanted to get people at home excited for some...

Audi vs BMW Billboar...

Competitive Marketing has always been a guilty pleasure of mine.  Seeing brands reduce to a childish state to compete for our approval using billboards as their battlefield.  Since Audi has come on to the market as a luxury brand, they have been challenging luxury auto makers like BMW. See...

Awkward The Rainbow

In a interactive marketing effort, BBDO Toronto creates an ideal sensation of awkwardness. Skittles “Touch the Rainbow” interactive campaign touches the strange humor that Gen Y embraces. This technique is not only innovative, but hilarious. To actually psychically engage is quiet...

Chocolate + Generosi...

In a Experiential Marketing stunt, Anthon Berg realized that generosity is one of the basic elements in human happiness. However, research shows that just 1 in 10 people experience generosity from others. We would like to help change that trend, by doing something more than just giving...

Muay Thai Your Way T...

In a engaging, Ong-bak style, elbow to the face competition, Ultrabook unleashed Temptations. Temptations are a series of social experiments that explore just what people are prepared to do to get their hands on this computer.  this Guerrilla Marketing Stunt allowed Passer-by’s of the...

Creative Ransom Job ...

Ever since Alec Brownstein’s Google Job Experiment there has been a vast creative outburst of unconventional Guerrilla Marketing methods to get your foot in the door for a job. Who turns in a resume anymore? Traditional recruiting  methods are dead. As I have first hand experience...

ParkMe.com Boots SXS...

ParkMe is an app that created a lot of buzz in Austin at the SXSW Interactive festival. This Los Angeles-area start-up used fake tickets placed on windows and orange boots to generate buzz for their new app, which recommends the “cheapest and closest parking around...

Come As You Are, McD...

OMD, BETC and JCDecaux Innovate surprised visitors with this interactive photo box by McDonald’s for this interactive marketing effort. This giant 5 meter cube made people part of the on-screen interaction. Under the motto “Venez commes vous etes” which translates to “Come as...

Use Heineken Serenad...

What’s better than a interactive serenade for your Facebook friends? Maybe some Nog Pong? I guess that’s only for the holidays. In a recent Interactive Marketing effort developed by Wieden+Kennedy for client: Heineken allowed users to create a Valentine serenade to be performed by...

UEFA Champions Troph...

What’s it like to win a world cup? Most of us will never know. To celebrate the launch of the 2012 UEFA Champions League Trophy Tour Heineken gave a group of unsuspecting traveling fans the soccer moment of their lives. In this Guerrilla Marketing effort, Heineken placed the 2012 UEFA...

So a Zombie Walks in...

Why is it that an audience only claps to advertisements in a movie theater?  Is it because of the 98% engagement rate? Maybe they should fire guns in the air instead of clapping, it might of help them in this case (but not in this case: Experiential Marketing: It’s Better Than 3D).  In...

Kony 2012

Cause Marketing: Kony 2012 www.kony2012.com 3.17.12 Update: As I was first supportive of this cause, I am now trying to figure out my thoughts. With the recent breakdown of the mastermind, Jason Russell masturbating in public and Uganda’s response has caused me to look into what made...

Jameson, Taking Char...

Why is ordering the first drink so awkward? Do you play it safe with a Stella? Or do you end up ordering something a little more complex like a Hendricks Dirty Martini, stirred, 3 olives, and a layer of ice on top? When a bar shelf is filled to the brim with hundreds of bottles glaring down...

It Is Better Than 3D...

With an attention rate of 98%, cinematic advertisements and trailers have always entertained, confused and frightened us. In this Experiential effort to mirror that frozen state of terror in a traumatic situation, St. John’s Ambulance placed an actor/hero in the audience to remind...

Nog Pong, But With R...

As the holiday season ended, Saatchi & Saatchi LA established a brilliant idea of combining robots, alcohol, and charitable giving. Taking it to the next level, this interactive ‘holiday card’ proved to be a huge success by letting users play (Egg)Nog Pong via the web. If that...

BMW Flash Projection

From German engineering to luxury, BMW has always given their users an experience beyond any other. As a huge supporter of ‘anti-buyer’s remorse,’ BMW constantly reminds their users how great it is to own a BMW. Of course I cannot relate with my 1980 BMW R65 Motorcycle to...

Facebook Job Experim...

Like all graduating seniors, securing a job is never an easy task. Knowing so, I came up with a witty technique to get noticed at one of my favorite agencies, Saatchi & Saatchi LA. As most people have noticed, the job hunt was always the same. We spend it critiquing and optimizing our...

Nokia The World̵...

Nokia has created the world’s largest interactive signpost smack down the middle of London! This giant sign came with the purpose of increasing product awareness for Nokia’s new GPS (Global Positioning System). This presence marketing effort allowed consumers to text in...

Average blog rating:

9.5



Guerrilla Marketing Ideas

Founded in 2008, this blog was founded by Steven Severn to created to give inspiration, ideas and examples using Guerrilla Marketing. Through this blog, you will discover multiple Guerrilla Marketing ideas, Experiential Marketing examples, Interactive Marketing case studies and so much more.

Who am I to critique such amazing creative directors in the industry? I am just someone with a passion for the unconventional. The reason I created this blog is because what others refer to as 'Guerrilla Marketing' is tainted. Even though guerrilla marketing is defined as an unconventional system of promotions that relies on time, energy and imagination. People are claiming what their doing is considered guerrilla marketing, and it's spamming up the space. And I wanted to put a stop to it.

My job is to you is to provide valuable guerrilla marketing ideas, examples, techniques & case studies, so that you can draw inspiration to develop your next guerrilla marketing plan. From Art Directors, Creative Directors, small business owners and brands, guerrilla marketing is here because traditional advertising methods are cluttering up our lives. Guerrilla Marketing is mainly used as a technique for Gen Y & Millennials as something that we can relate more too.

There are multiple different types of Guerrilla Marketing ideas to pull from:

Ambient marketing allows a business to create brand recognition without necessarily pushing their products.

Presence marketing is about making the business name recognizable and familiar by being visible daily.

Experiential marketing aims to give you an experience rather than send you a one-way message. Experiential marketing lets you interact with the product and associate your immediate emotional responses with that brand.

Interactive marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation.

Author: Steven Severn Google