Guerrilla Marketing Ideas, Tactics & Examples

Guerrilla Marketing: 7UP MELTING MACHINE How long does it take for a gigantic block of ice to melt? Well probably not fast enough for these passerbys.  This guerrilla marketing stunt, deemed the ‘Melting Machine,’ was part experiential marketing and part insanely thirsty...

Guerrilla Marketing: Melted Kit Kat Art This guerrilla marketing idea comes from this brand’s iconic “have a break, have Kit Kat” slogan, and they have created a novel new way to enjoy your break – by consuming art. In this unconventional marketing idea, Illustrator Mike Watt...

Experiential Marketing: Carlsberg Marketing Stunt for a Friend Carlsberg’s latest experiential marketing idea, roused friends from their comfy beds in the early morning hours. As their friend (the caller) claimed that they just lost $400 playing poker and needed the cash in order to...

Guerrilla Marketing: The Worst Breath in the World   It’s hard to tell someone they have bad breath. So in a guerrilla marketing stunt by O&M Paris, Tic Tac wanted to demonstrate just how devastating bad breath can be. As the makers of this fun, small mint, Tic Tac, set up...

Walking Dead Invades the Streets (and Elevators) – Experiential Marketing Experience what it’s like fighting zombies all day in this experiential marketing idea from Ogilvy. Just imagine working & living among zombies. I mean, how angry you would be if the zombie in the...

Cheesecake Factory Scented Balloons – Guerrilla Marketing What an interesting guerrilla marketing idea. On a chilly December morning in Philadelphia, The Cheesecake Factory sent out street teams dressed in all white carrying a giant colorful display of balloons to execute a guerrilla...

Guerrilla Marketing: Redbull’s Vending Machine Drive-Thru Elevator First floor Guerrilla Marketing ideas, second floor Redbull, vending machines & amazing ideas! Well, Redbull has had quite a 2012, and to finish it off they came out this guerrilla marketing concept,...

Microsoft Armpit Stunt – Guerrilla Marketing Microsoft is not normally in the guerrilla marketing space, but their partner of Anywhere Working, an organisation that promotes working away from the office, is jumping head armpit first into this guerrilla marketing stunt. Anywhere Working...

Guerrilla Marketing: James Bond Skyfall Experiment Coke has always been known for their amazing Guerrilla Marketing ideas, but in this experiential stunt, Coke Zero challenged unsuspecting train passengers to unlock the 007 in them. The prize? Their chance to win exclusive tickets for...

Micro-Eggonomics – Ambient Marketing Guerrilla Marketing ideas are everywhere. In this case, the BC Egg Marketing Board launched a province-wide (Canada) ambient marketing campaign to communicate the economic impact of cross-border shopping for something as simple as eggs. As Eggs are...

IKEA In Tiny Spaces – Guerrilla Marketing In this Guerrilla Marketing stunt, IKEA does it again, proving that its furniture can enrich even the smallest living spaces. We knew Japan was small, which is why I never wanted to visit. The Swedish brand IKEA overwhelmed tiny streets, narrow...

DNA Project: Cape Town Station Activation – Ambient Marketing DNA Project: Cape Town Station Activation – Ambient Marketing Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project, an Ambient Marketing...

Guerrilla Marketing: The Honesty Experiments We’ve seen so many Australians demonstrating their honesty in this Guerrilla Marketing stunt by NAB (National Australia Bank), we’d thought we’d say thanks in the biggest way possible.. By publishing their face on every medium we...

Guerrilla Marketing: Thai Kids Outsmart Smokers It’s one of the best Guerrilla Marketing anti-smoking ads ever. Ogilvy Thailand’s video stunt for the Thai Health Promotion Board displays a guerrilla marketing stunt in which young children went up to adult smokers and asked them for a...

Ambient Marketing: IKEA Moving Day IKEA in Quebec and Leo Burnett Toronto have won a North American Gold Effie for “Moving Day”, an experimental media campaign. This guerrilla marketing stunt conceived by Creative Officer Judy John & creative Group Head, David Federico, provided...

Guerrilla Marketing: British Columbia’s Giant Tourism Vending Machine This Guerrilla Marketing stunt is like Coke’s happiness vending machine, but on Coke. San Franciscans passing through Justin Herman Plaza May 17th got a big surprise! Overnight, Tourism British Columbia flipped...

Don’t laugh. This QR idea is pretty genius. Emart, the Walmart of Korea, noticed a problem generating sales from 12 to 1 pm. In this Guerrilla Marketing concept, they came up with the idea of giving people a unique shopping experience only available during lunch hours. A shadow QR code,...

In a cause marketing campaign with BBDO and the San Francisco SPCA, a two part guerrilla marketing campaign was launched to bring awareness to their anti-puppy mill efforts. In part 2, they outfitted news bins in San Francisco with screens to make them appear like the cages puppies are...

In Paris, people will do whatever it takes to fit into a parking space. We took this as an opportunity to promote Active Park Assist, a Ford Technology that helps even the worst drivers park their cars effortlessly. In this Creative Guerrilla Marketing effort by Ogilvy Paris, a giant pinball...

Everybody hates drama, but only when it directly involves you. TNT took it’s Guerrilla Marketing concept to a boring little  Belgian town to spice up the lives of some town folk. A red button was placed in the middle of the town square waiting for a curious passerby to take notice....

What’s better than cricket.. yeah I really don’t know, I would imagine a lot of things, but this was still an extremely cool guerrilla marketing concept. For Coca-Cola’s new sponsorship of the Australian Cricket Team, Coke wanted to get people at home excited for some...

Competitive Marketing has always been a guilty pleasure of mine.  Seeing brands reduce to a childish state to compete for our approval using billboards as their battlefield.  Since Audi has come on to the market as a luxury brand, they have been challenging luxury auto makers like BMW. See...

In a interactive marketing effort, BBDO Toronto creates an ideal sensation of awkwardness. Skittles “Touch the Rainbow” interactive campaign touches the strange humor that Gen Y embraces. This technique is not only innovative, but hilarious. To actually psychically engage is...

In a Experiential Marketing stunt, Anthon Berg realized that generosity is one of the basic elements in human happiness. However, research shows that just 1 in 10 people experience generosity from others. We would like to help change that trend, by doing something more than just giving...

In a engaging, Ong-bak style, elbow to the face competition, Ultrabook unleashed Temptations. Temptations are a series of social experiments that explore just what people are prepared to do to get their hands on this computer.  this Guerrilla Marketing Stunt allowed Passer-by’s of the...

Ever since Alec Brownstein’s Google Job Experiment there has been a vast creative outburst of unconventional Guerrilla Marketing methods to get your foot in the door for a job. Who turns in a resume anymore? Traditional recruiting  methods are dead. As I have first hand experience...

ParkMe is an app that created a lot of buzz in Austin at the SXSW Interactive festival. This Los Angeles-area start-up used fake tickets placed on windows and orange boots to generate buzz for their new app, which recommends the “cheapest and closest parking around...

OMD, BETC and JCDecaux Innovate surprised visitors with this interactive photo box by McDonald’s for this interactive marketing effort. This giant 5 meter cube made people part of the on-screen interaction. Under the motto “Venez commes vous etes” which translates to “Come as...

What’s better than a interactive serenade for your Facebook friends? Maybe some Nog Pong? I guess that’s only for the holidays. In a recent Interactive Marketing effort developed by Wieden+Kennedy for client: Heineken allowed users to create a Valentine serenade to be performed by...

What’s it like to win a world cup? Most of us will never know. To celebrate the launch of the 2012 UEFA Champions League Trophy Tour Heineken gave a group of unsuspecting traveling fans the soccer moment of their lives. In this Guerrilla Marketing effort, Heineken placed the 2012 UEFA...

Why is it that an audience only claps to advertisements in a movie theater?  Is it because of the 98% engagement rate? Maybe they should fire guns in the air instead of clapping, it might of help them in this case (but not in this case: Experiential Marketing: It’s Better Than 3D).  In...

Cause Marketing: Kony 2012 www.kony2012.com 3.17.12 Update: As I was first supportive of this cause, I am now trying to figure out my thoughts. With the recent breakdown of the mastermind, Jason Russell masturbating in public and Uganda’s response has caused me to look into what made...

Why is ordering the first drink so awkward? Do you play it safe with a Stella? Or do you end up ordering something a little more complex like a Hendricks Dirty Martini, stirred, 3 olives, and a layer of ice on top? When a bar shelf is filled to the brim with hundreds of bottles glaring down...

With an attention rate of 98%, cinematic advertisements and trailers have always entertained, confused and frightened us. In this Experiential effort to mirror that frozen state of terror in a traumatic situation, St. John’s Ambulance placed an actor/hero in the audience to remind...

As the holiday season ended, Saatchi & Saatchi LA established a brilliant idea of combining robots, alcohol, and charitable giving. Taking it to the next level, this interactive ‘holiday card’ proved to be a huge success by letting users play (Egg)Nog Pong via the web. If that...

From German engineering to luxury, BMW has always given their users an experience beyond any other. As a huge supporter of ‘anti-buyer’s remorse,’ BMW constantly reminds their users how great it is to own a BMW. Of course I cannot relate with my 1980 BMW R65 Motorcycle to...

Like all graduating seniors, securing a job is never an easy task. Knowing so, I came up with a witty technique to get noticed at one of my favorite agencies, Saatchi & Saatchi LA. As most people have noticed, the job hunt was always the same. We spend it critiquing and optimizing our...

Nokia has created the world’s largest interactive signpost smack down the middle of London! This giant sign came with the purpose of increasing product awareness for Nokia’s new GPS (Global Positioning System). This presence marketing effort allowed consumers to text in...