A Guerrilla Marketing Blog
Facebook Job Experiment: Saatchi & Saatchi LA
Like all graduating seniors, securing a job is never an easy task. Knowing so, I came up with a witty technique to get noticed at one of my favorite agencies, Saatchi & Saatchi LA. As most people have noticed, the job hunt was always the same. We spend it critiquing and optimizing our cover letters, resumes & portfolios to never hear anything back. It seemed that there was a common issue between job seekers and advertising agencies; clutter. By utilizing Facebook’s Advertising I was able to sell myself & my creativity while engaging Saatchi LA’s employees. In this advertisement I provided a clear a Call-to-Action and a direct link to my LinkedIn profile establishing credibility in my field and further exhibiting my past experience directly to the target audience. After two weeks and only spending $3.43, employees of Saatchi & Saatchi LA began sending me messages through LinkedIn praising me for my efforts and were more than willing to help me land my dream job.
Behold, my Facebook Job Experiment.
Slideshow – How Internet Marketing Got Me An Interview