A Guerrilla Marketing Blog
Nog Pong, But With Robots
As the holiday season ended, Saatchi & Saatchi LA established a brilliant idea of combining robots, alcohol, and charitable giving. Taking it to the next level, this interactive ‘holiday card’ proved to be a huge success by letting users play (Egg)Nog Pong via the web. If that wasn’t enough to motivate you, know that every ball sunk meant a donation to any 3 specific charities: Amanda Foundation, Free Arts, and New Directions.
The online scene was exploding with activity with users waiting over an hour just for one turn. Played throughout 66 different countries, Saatchi LA had generated over 80,000 video streams and 2,000 Facebook likes within a 5-Day workweek. This stunt engaged every type of user from competing agencies to clients, as well as the avid beer pong enthusiast. In some sense, this campaign could be considered Ambient marketing because it allowed Saatchi LA to create brand recognition without necessarily pushing their products, just their skills.