A Guerrilla Marketing Blog
UEFA Champions Trophy Placement
What’s it like to win a world cup? Most of us will never know. To celebrate the launch of the 2012 UEFA Champions League Trophy Tour Heineken gave a group of unsuspecting traveling fans the soccer moment of their lives. In this Guerrilla Marketing effort, Heineken placed the 2012 UEFA Trophy throughout different suites in the hotel. Here is good demonstration of how Guerrilla marketing can create a lifelong brand loyal fan.