A Guerrilla Marketing Blog
Use Heineken Serenade to Creep Out Your Friends
What’s better than a interactive serenade for your Facebook friends? Maybe some Nog Pong? I guess that’s only for the holidays. In a recent Interactive Marketing effort developed by Wieden+Kennedy for client: Heineken allowed users to create a Valentine serenade to be performed by the same band that plays that catchy song ‘Jaan Pehechaan Ho’ in the original Heineken “True Date” spot, but in a personalized way.
What’s more, on February 9th, Heineken hosted ‘Serenade Live’, an 8-hour YouTube event to future promote this Interactive Marketing effort. During this event, users got the chance to ask someone out on a date in an unforgettable way. Also, on the Facebook page, Heineken lovers were invited to make their beloved Serenade to seduce a date or creep out a friend. Check out the website here: https://apps.facebook.com/heinekenserenade/
Source: Brew Beer Blog