A Guerrilla Marketing Blog
Creative Ransom Job Experiment
Ever since Alec Brownstein’s Google Job Experiment there has been a vast creative outburst of unconventional Guerrilla Marketing methods to get your foot in the door for a job. Who turns in a resume anymore? Traditional recruiting methods are dead. As I have first hand experience with my unconventional Facebook Job Experiment, I have excelled with current & past employers who have given me the opportunity. From the Interactive YouTube Resume to the QR Code resume, showing off your knowledge of technology and utilizing your creativity to solve problems has exhibited not a list of past experiences, but a demonstration of abilities.
Junior creatives Andrew Grinter and Lee Spencer wanted to land interviews with very successful Creative Directors at a number of different advertising agencies. Extremely similar to the Google Job Experiment, their method was to buy up the domain names of CDs (creative directors) and holding the sites for ransom. “An interview or else the site will get it”. If creative directors refused their demands, a 301 redirect pointed at Justin Bieber’s website.
What happens when you wear balaclavas to job interviews and extort your prospective employers? You get a job, as this young creative team found out.