A Guerrilla Marketing Blog
Muay Thai Your Way To A Computer
In a engaging, Ong-bak style, elbow to the face competition, Ultrabook unleashed Temptations. Temptations are a series of social experiments that explore just what people are prepared to do to get their hands on this computer. this Guerrilla Marketing Stunt allowed Passer-by’s of the local Lumpinee Boxing Stadium were able to be embarrassed in front a large crowd of people by pulverizing a punch-o-meter which made fun of their sissy punches. Hit it strong enough and you can unleash the raw power for an Ultrabook.
Unless their targeted segment was body builders, MMA, Jujitsu, or ninjas, I didn’t see much success in this campaign. If maybe they positioned it around a ‘tough’ exterior shell, it would have created a better connection with the features of the product. Overall this Guerrilla Marketing stunt wasn’t a complete bust. It did stir up some Buzz generated around this ‘Temptations’ campaign.
Check out all the temptations at http://www.intel.com/ultrabooktemptations