A Guerrilla Marketing Blog
Chocolate + Generosity = Happy Facebook Friends
In a Experiential Marketing stunt, Anthon Berg realized that generosity is one of the basic elements in human happiness. However, research shows that just 1 in 10 people experience generosity from others. We would like to help change that trend, by doing something more than just giving chocolate. It had great virtality because instead of payments, you bartered promises. To ensure these promises, you were able to connect with your Facebook account and inform your friend of your promise.