A Guerrilla Marketing Blog
Awkward The Rainbow
In a interactive marketing effort, BBDO Toronto creates an ideal sensation of awkwardness. Skittles “Touch the Rainbow” interactive campaign touches the strange humor that Gen Y embraces. This technique is not only innovative, but hilarious. To actually psychically engage is quiet a milestone. Trying to think back, but the last attempt of psychical digital interaction was probably from a double dream hands move.
The creative who designed this is pure genius.