Awkward The Rainbow

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In a interactive marketing effort, BBDO Toronto creates an ideal sensation of awkwardness. Skittles “Touch the Rainbow” interactive campaign touches the strange humor that Gen Y embraces. This technique is not only innovative, but hilarious. To actually psychically engage is quiet a milestone. Trying to think back, but the last attempt of psychical digital interaction was probably from a double dream hands move.

The creative who designed this is pure genius.

Source: Brew Beer Blog: Best Homebrewing Books

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Rating: 5.0/5 (4 votes cast)
Awkward The Rainbow, 5.0 out of 5 based on 4 ratings

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