Parisian Pinball Park
In Paris, people will do whatever it takes to fit into a parking space. We took this as an opportunity to promote Active Park Assist, a Ford Technology that helps even the worst drivers park their cars effortlessly. In this Creative Guerrilla Marketing effort by Ogilvy Paris, a giant pinball machine was installed over a free parking space and programmed the bumpers of the front and rear cars to react as pinball bumpers to illuminate red. The more the drivers hit the bumpers, the higher their score.
