British Columbia’s Giant Tourism Vending Machine – Guerrilla Marketing

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Guerrilla Marketing: British Columbia’s Giant Tourism Vending Machine

This Guerrilla Marketing stunt is like Coke’s happiness vending machine, but on Coke.

San Franciscans passing through Justin Herman Plaza May 17th got a big surprise!

Overnight, Tourism British Columbia flipped the switch on the BC Moments Machine — a one of a kind, 14-foot tall, 10-foot wide vending machine. Forget pop and chips though — the BC Moments Machine offered items like mountain bikes, kayaks and made in BC surfboards.

The BC Moments Machine will be in San Francisco until May 19 and is part of the ‘100 BC Moments’ Campaign encouraging travelers to experience what BC has to offer this summer.

To explore other BC Moments visit http://www.100BCMoments.com

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British Columbia's Giant Tourism Vending Machine - Guerrilla Marketing, 4.8 out of 5 based on 3 ratings

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