British Columbia’s Giant Tourism Vending Machine – Guerrilla Marketing
Guerrilla Marketing: British Columbia’s Giant Tourism Vending Machine
This Guerrilla Marketing stunt is like Coke’s happiness vending machine, but on Coke.
San Franciscans passing through Justin Herman Plaza May 17th got a big surprise!
Overnight, Tourism British Columbia flipped the switch on the BC Moments Machine — a one of a kind, 14-foot tall, 10-foot wide vending machine. Forget pop and chips though — the BC Moments Machine offered items like mountain bikes, kayaks and made in BC surfboards.
The BC Moments Machine will be in San Francisco until May 19 and is part of the ’100 BC Moments’ Campaign encouraging travelers to experience what BC has to offer this summer.
To explore other BC Moments visit http://www.100BCMoments.com
LOVE IT! Great idea, and it got people talking – just in time for summer.
Huge vending machine that provides mountain bikes and surfboards.O really so now vending machines are used for different purposes.Great.