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Thai Kids Outsmart Smokers – Guerrilla Marketing
Guerrilla Marketing: Thai Kids Outsmart Smokers
It’s one of the best Guerrilla Marketing anti-smoking ads ever.
Ogilvy Thailand’s video stunt for the Thai Health Promotion Board displays a guerrilla marketing stunt in which young children went up to adult smokers and asked them for a light. Each adult discussed how bad it was for you and hit the main health points. After the adult gave a each kid a good lesson, the children handed over a note that said, “You worry about me, but why not worry about yourself?” which ended in directions to a hotline to help quit smoking.
According to the case study, most adults threw away their cigarettes. In fact, the foundation reported a 40% increase in calls.