Thai Kids Outsmart Smokers – Guerrilla Marketing

VN:F [1.9.22_1171]
Rating: 4.9/5 (5 votes cast)

Guerrilla Marketing: Thai Kids Outsmart Smokers

It’s one of the best Guerrilla Marketing anti-smoking ads ever.

Ogilvy Thailand’s video stunt for the Thai Health Promotion Board displays a guerrilla marketing stunt in which young children went up to adult smokers and asked them for a light. Each adult discussed how bad it was for you and hit the main health points. After the adult gave a each kid a good lesson, the children handed over a note that said, “You worry about me, but why not worry about yourself?” which ended in directions to a hotline to help quit smoking.

According to the case study, most adults threw away their cigarettes. In fact, the foundation reported a 40% increase in calls.

VN:F [1.9.22_1171]
Rating: 4.9/5 (5 votes cast)
Thai Kids Outsmart Smokers - Guerrilla Marketing, 4.9 out of 5 based on 5 ratings

Ready... Argue!

comments