DNA Project: Cape Town Station Activation – Ambient Marketing

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DNA Project: Cape Town Station Activation – Ambient Marketing

DNA Project: Cape Town Station Activation – Ambient Marketing

Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project, an Ambient Marketing stunt, set out to educate the public never to interfere with a crime scene. FoxP2 rolled out a 6×8 meter canvas of small white stones. Onto this we spray painted a illustration of a giant mugshot of a criminal. As people walked over the installation the criminal’s identity became more and more unrecognizable.

Advertising Agency: FoxP2 Cape Town, South Africa
Executive Creative Director: Justin Gomes
Guerrilla Marketing Type: Ambient Marketing / Cause Marketing

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DNA Project: Cape Town Station Activation - Ambient Marketing, 4.3 out of 5 based on 3 ratings

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