IKEA In Tiny Spaces – Guerrilla Marketing

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IKEA In Tiny Spaces – Guerrilla Marketing

In this Guerrilla Marketing stunt, IKEA does it again, proving that its furniture can enrich even the smallest living spaces. We knew Japan was small, which is why I never wanted to visit. The Swedish brand IKEA overwhelmed tiny streets, narrow alleys, and spaces under stairs in Tokyo, Japan.

The project, deemed ‘The IKEA SUKIMA GALLERY’, demonstrates how conventional you can make your apartment—with bookcases, chairs, tables and other pieces you can transform your space into something a little more efficient.

IKEA is one of the brands on the fore front of Guerrilla Marketing. This brand has done everything in unconventional marketing from turning dirty public restrooms into something usable to providing moving boxes in this Ambient Marketing case study, IKEA Moving Day.

IKEA In Tiny Spaces - Guerrilla Marketing

 

 

 

 

 

 

 

 

 

IKEA In Tiny Spaces - Guerrilla Marketing

 

IKEA In Tiny Spaces - Guerrilla Marketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

IKEA In Tiny Spaces - Guerrilla Marketing

 

 

 

 

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IKEA In Tiny Spaces - Guerrilla Marketing, 5.0 out of 5 based on 3 ratings

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