A Guerrilla Marketing Blog
James Bond Skyfall Guerrilla Marketing Experiment
Guerrilla Marketing: James Bond Skyfall Experiment
Coke has always been known for their amazing Guerrilla Marketing ideas, but in this experiential stunt, Coke Zero challenged unsuspecting train passengers to unlock the 007 in them. The prize? Their chance to win exclusive tickets for Skyfall, a new James Bond Movie & the experience of being involved with an amazing guerrilla marketing campaign.
However, the tickets didn’t come easy. These secret agents had to dodge everything from fake x-girlfriends, dog walkers to merchants who can’t handle their oranges. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.
To find out more about #CokeZero007 http://www.facebook.com/cokezero
Overall this guerrilla marketing stunt was filled with excitement, which is why most male counterparts would appreciate this opportunity to live that lifestyle, if only for 70 seconds (Note that I only mean the lifestyle of Sean Connery, Roger Moore & Pierce Brosnan). I enjoyed all this guerrilla marketing stunt had to offer. Everything from the initial violinist who triggered the experience to the glass handlers; this was an extremely well thought / planned out marketing stunt. In the end my only critique is making the user sing the James Bond theme song at the end. That was a little to corny for me, and I’m sure the out-of-breath participant didn’t feel like singing after that obstacle course.
Favorite moment of this campaign.
Because Oranges are so hard to avoid.. *for more epic fails, check out – [Behind The Scenes] Those Who Didn’t Unlock the 007 In Them