Microsoft Armpit Stunt – Guerrilla Marketing

VN:F [1.9.22_1171]
Rating: 4.3/5 (4 votes cast)

Microsoft Armpit Stunt – Guerrilla Marketing

Microsoft is not normally in the guerrilla marketing space, but their partner of Anywhere Working, an organisation that promotes working away from the office, is jumping head armpit first into this guerrilla marketing stunt. Anywhere Working is an organization that promotes working away from the office to help save you money, time, and carbon emissions. By working remotely just a few times each week you save money, time and carbon emissions. Check out their website to find out how much you could be saving right now by either plugging in your Foursquare account, or using our old fashioned calculator.

Microsoft Armpit Stunt – Guerrilla Marketing

Microsoft Armpit Stunt – Guerrilla Marketing

So how do you convince people to give up their daily commute? You stress just how cramped and stuffy it is… with a sneaky underarm message delivered on London’s train. Concept by Wunderman UK

Still, one of my favorite parts of this guerrilla marketing idea is the metrics that are in place can be measured by inches.

#AnywhereWorking

VN:F [1.9.22_1171]
Rating: 4.3/5 (4 votes cast)
Microsoft Armpit Stunt – Guerrilla Marketing, 4.3 out of 5 based on 4 ratings

Ready... Argue!

comments