Cheesecake Factory Scented Balloons – Guerrilla Marketing

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Cheesecake Factory Scented Balloons – Guerrilla Marketing

What an interesting guerrilla marketing idea. On a chilly December morning in Philadelphia, The Cheesecake Factory sent out street teams dressed in all white carrying a giant colorful display of balloons to execute a guerrilla marketing stunt. But these were no ordinary balloons. These balloons reeked of different flavors. Once popped, the balloons (according to color) would reveal the scent of Peppermint Bark Cheesecake (for red), Chocolate Tuxedo Cream Cheesecake (for brown) or Original Cheesecake (for cream). Starting with the one of your most sensitive senses, your nose, team leaders handed out balloons and challenged each participant to figure out that smell.

Inside each balloon was a message from The Cheesecake Factory which “Try a slice on us” which could be redeemed for a complimentary slice of cheesecake.

Who would of thought balloons to be a good medium for a cheesecake guerrilla marketing stunt.. I’m impressed.

Cheesecake Factory Scented Balloons-Guerrilla Marketing

But then again, i’m also really impressed with this guy. ———————–>

via AdRANTs
 

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