Walking Dead Invades the Streets (and Elevators) – Experiential Marketing

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Walking Dead Invades the Streets (and Elevators) – Experiential Marketing

Experience what it’s like fighting zombies all day in this experiential marketing idea from Ogilvy. Just imagine working & living among zombies. I mean, how angry you would be if the zombie in the elevator didn’t push the button for your floor. Even worse, what if the zombie goes to the movies? (i.e. Experiential Marketing: So a Zombie Walks into a Movie Theater). Anyway, I digress.. Overall, everything that Ogilvy has done in terms of guerrilla marketing for the Walking Dead has been fantastic. From unleashed zombies as emergency responders, mailmen, and shoppers on the streets of city, the Walking Dead zombies ‘freaked-out’ passerby’s and then topped it off with an action-inducing message.

This campaign was created for client, Time Warner Cable (TWC) with it’s main purpose to reach out to the hoard of walking dead fans to let everyone know, that even though DirectTV doesn’t support AMC, they do.

Everyone loves zombies.. now get into an elevator with one.

 

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**Update – 4 more days until The Walking Dead returns on AMC this Sunday at 9pm. Go to Union Station in Toronto and tweet a picture of yourself in front of these giant walker hands using #TWDFeb10 for a chance to win a severed finger. *I was informed that the fallen fingers were provided by Leo Burnett Toronto, Canada.
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Walking Dead Invades the Streets (and Elevators) - Experiential Marketing, 4.9 out of 5 based on 4 ratings

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