Worst Breath in the World: Guerrilla Marketing

VN:F [1.9.22_1171]
Rating: 4.9/5 (6 votes cast)

Guerrilla Marketing: The Worst Breath in the World

 

It’s hard to tell someone they have bad breath. So in a guerrilla marketing stunt by O&M Paris, Tic Tac wanted to demonstrate just how devastating bad breath can be.

As the makers of this fun, small mint, Tic Tac, set up unsuspecting people walking through a Rouen plaza. Just as someone asks them for directions, they—and everyone else—faint. 

The damage ripples outward, captured on a giant video screen, as people throughout the city lose consciousness. Finally, one of the stricken weakly offers up a Tic Tac, and the whole city is revived.

Guerrilla-Marketing-The-Worst-Breath-in-the-World1

If I was caught in the middle of this guerrilla marketing idea.. I’m 99% sure I would of been stoked thinking it was the zombie apocalypse.

Brand: Tic Tac

Title: The Worst Breath in the World
Office: O&M Paris

*Did anyone else notice the mannequins were fainting? ——->

 

 

VN:F [1.9.22_1171]
Rating: 4.9/5 (6 votes cast)
Worst Breath in the World: Guerrilla Marketing, 4.9 out of 5 based on 6 ratings

Ready... Argue!

comments