A Guerrilla Marketing Blog
Worst Breath in the World: Guerrilla Marketing
Guerrilla Marketing: The Worst Breath in the World
It’s hard to tell someone they have bad breath. So in a guerrilla marketing stunt by O&M Paris, Tic Tac wanted to demonstrate just how devastating bad breath can be.
As the makers of this fun, small mint, Tic Tac, set up unsuspecting people walking through a Rouen plaza. Just as someone asks them for directions, they—and everyone else—faint.
The damage ripples outward, captured on a giant video screen, as people throughout the city lose consciousness. Finally, one of the stricken weakly offers up a Tic Tac, and the whole city is revived.
Title: The Worst Breath in the World
Office: O&M Paris
*Did anyone else notice the mannequins were fainting? ——->