A Guerrilla Marketing Blog
Carlsberg Marketing Stunt for a Friend – Experiential Marketing
Experiential Marketing: Carlsberg Marketing Stunt for a Friend
Carlsberg’s latest experiential marketing idea, roused friends from their comfy beds in the early morning hours. As their friend (the caller) claimed that they just lost $400 playing poker and needed the cash in order to leave. Once your friend arrives with the money, they must conquer bouncers, bare-chested brawlers and other unsavory sights to reach the gameroom on the third floor. Once there and the money is handed over, Carlsbergs are raised in praise of “standing up for a friend.”
Belgium’s Duval Guillaume Modem dealt this particular hand. The same agency created Carlsberg’s TNT’s Push for drama stunt.
Once again, well done Duval Guillaume Modem.
Favorite moment? — this guy –