Carlsberg Marketing Stunt for a Friend – Experiential Marketing

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Experiential Marketing: Carlsberg Marketing Stunt for a Friend

Carlsberg’s latest experiential marketing idea, roused friends from their comfy beds in the early morning hours. As their friend (the caller) claimed that they just lost $400 playing poker and needed the cash in order to leave. Once your friend arrives with the money, they must conquer bouncers, bare-chested brawlers and other unsavory sights to reach the gameroom on the third floor. Once there and the money is handed over, Carlsbergs are raised in praise of “standing up for a friend.”

Belgium’s Duval Guillaume Modem dealt this particular hand. The same agency created Carlsberg’s TNT’s Push for drama stunt.

Once again, well done Duval Guillaume Modem.

Experiential Marketing: Carlsberg Marketing Stunt for a Friend

CREDITS

Client: Carlsberg
Agency: Duval Guillaume Modem, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Katrien Bottez

Source: Brew Beer Blog /Adweek

Favorite moment? — this guy –

Experiential-Marketing-Carlsberg-Marketing-Stunt-for-a-Friend

 

 

 

 

 

 

 

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Carlsberg Marketing Stunt for a Friend - Experiential Marketing, 4.9 out of 5 based on 4 ratings

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