A Guerrilla Marketing Blog
Melted Kit Kat Art – Guerrilla Marketing
Guerrilla Marketing: Melted Kit Kat Art
This guerrilla marketing idea comes from this brand’s iconic “have a break, have Kit Kat” slogan, and they have created a novel new way to enjoy your break – by consuming art.
In this unconventional marketing idea, Illustrator Mike Watt teamed up with the Kit Kat brand to create posters so edible that you would actually feel bad afterwards. Using 50 melted down White chocolate Kit Kat bars as paint, this designer used a bright read canvas for contrast. Once the edible paint had hardened, he carved and chiseled away the melted Kit Kat bar and transformed them into different designs. Using only one Kit Kat Bar per design, Mike Watts was able to develop a collection of 50 different pieces (100 if you consider each bar a piece).