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7UP MELTING MACHINE – Guerrilla Marketing
Guerrilla Marketing: 7UP MELTING MACHINE
How long does it take for a gigantic block of ice to melt? Well probably not fast enough for these passerbys. This guerrilla marketing stunt, deemed the ‘Melting Machine,’ was part experiential marketing and part insanely thirsty audience.
7UP teamed up with BBDO Argentina to design this non-technological vending machine campaign made of ice that didn’t ask for money, but their participation.
Participants were allowed to freely grab a carbonated beverage, and would guess what time the last can would be accessible from it’s vending machine encasement, and tweet their guesses.
Nice job, BBDO & 7up – thanks for the great guerrilla marketing idea.