A Guerrilla Marketing Blog
Poop or Pee Truth Experiment – Guerrilla Marketing
Guerrilla Marketing: Poop or Pee Truth Experiment
In a creative guerrilla marketing idea, Arnold Worldwide was tasked to change perception of smoking a cigarette. Working on Truth, the anti-smoking organization, they developed a vulgar idea of “Poop vs. Pee” giving people the option of choosing which would be worse in a cigarette, dog poop or cat pee. Once the #votePOOP or #votePEE button was pushed, the animal defecates the ground below, freaking out passerby’s. There is two points to reference here: Methane can be found in dog’s poop and urea & a common chemical found in Cat pee, is also used in cigarettes.
What’s your vote?
Hate smoking? Check out this anti-smoking campaign, Guerrilla Marketing: Thai Kids Outsmart Smokers