Poop or Pee Truth Experiment – Guerrilla Marketing

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Guerrilla Marketing: Poop or Pee Truth Experiment

In a creative guerrilla marketing idea, Arnold Worldwide was tasked to change perception of smoking a cigarette. Working on Truth, the anti-smoking organization, they developed a vulgar idea of “Poop vs. Pee” giving people the option of choosing which would be worse in a cigarette, dog poop or cat pee. Once the #votePOOP or #votePEE button was pushed, the animal defecates the ground below, freaking out passerby’s. There is two points to reference here: Methane can be found in dog’s poop and urea & a common chemical found in Cat pee, is  also used in cigarettes.

What’s your vote?

Guerrilla Marketing Poop or Pee Truth ExperimentHate smoking? Check out this anti-smoking campaign, Guerrilla Marketing: Thai Kids Outsmart Smokers

 

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Poop or Pee Truth Experiment - Guerrilla Marketing, 3.8 out of 5 based on 4 ratings

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