A Hearing Test Disguised As An Eye Test – Experiential Marketing

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Experiential Marketing: A Hearing Test Disguised As An Eye Test

In this experiential marketing idea, the Union Hearing Aid Centre chucks a facade at your ears. With old age comes terrible vision, and although embarrassing it may be to test our eyes, it’s very common for eye sight to diminish. I’ve just started noticing it (damn).

Why? According to statistics, people are more willing to admit that they need eyeglasses as compared to admitting that they need hearing aids.

How? Since people are more likely to check their vision, DraftFCB, a Toronto, Canada-based creative agency, disguised hearing tests as eye tests, for Union Hearing Aid Centre.

Campaign: Included in this experiential marketing campaign, it featured a TV spot and a poster. Similar to an optician, seeing-eye charts were the main content of both mediums to be read.

M. Night Shyamalan Twist – Though seeming like a normal eye test, there was an element of surprise: a really annoying high-frequency sound playing in the background that could only be heard by those who don‘t have hearing loss.

Overall a great experiential marketing idea. I just wonder how dogs may of reacted to the TV spot.. Thoughts?

Experiential Marketing: A Hearing Test Disguised As An Eye Test

 

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A Hearing Test Disguised As An Eye Test - Experiential Marketing, 4.6 out of 5 based on 7 ratings

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