Applebee’s Lunch Decoy – Guerrilla Marketing

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Guerrilla Marketing: Applebee’s Lunch Decoy

In this guerrilla marketing example, Crispin Porter + Bogusky have designed a doppelgänger for you to take a long lunch. This lunch decoy. Introduced last year by CP+B is designed to work hard so you can have more time at Applebee’s.

These lunch decoy’s are “new & improved.” Not sure when the first lunch decoy was released, but these inflatable manikins are made with plastic that’s 20 percent thicker!! They are also designed and rigorously tested with common employee fails. Yep, that would include annoying co-workers.

Just when you think that they these are wouldn’t be for sale, you were wrong. They are really only $6.99 on and comes with a packaged with an accessories kit, including mustaches and tattoos, and glasses to become just like you.

Well done, CP+B

Client: Applebee’s
Campaign: 2013 Industrial Strength Lunch Decoy
Agency: Crispin Porter + Bogusky
Worldwide Chief Creative Officer: Rob Reilly
Creative Directors: Scott Macgregor & Tom Miller
Associate Creative Directors: Peter Knierim & Matt Swanson
Sr. Art Director: Pedro Saldarriaga
Copywriter: James Beikmohamadi
Sr. Digital Artist: Charlyn Erickson
Print Producer: Tyler Christenson
Executive Integrated Producer, Video: Lisa Effress
Integrated Producer, Video: Yogiraj Graham
Jr. Integrated Producer, Video: Caitlin Sullivan

Guerrilla Marketing: Applebee's Lunch Decoy

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Applebee's Lunch Decoy - Guerrilla Marketing, 4.8 out of 5 based on 7 ratings

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