A Guerrilla Marketing Blog
Lexus and Instagram Unite in Experiential Marketing
Experiential Marketing: Lexus and Instagram Unite
This experiential marketing case is a prime example of a brand wanting to go young. Lexus invited 212 influential Instagram users to create the first ever collaborative stop-motion film to featuring the 2014 Lexus IS. The official hashtag is #LexusInstafilm.
A meticulous storyboard was used as a guide and each Instagram user was given the option to choose which frames they wanted to capture from the wheels to the steering wheel. They were directed to take images from precise angles and the hashtag to use so the Lexus team could find and stitch the frames together.
This is a testament to the endless possibility for social and mobile collaboration. Experiential marketing events can begin as an exclusive event for influencers and the organic ripple will take effect due to their love for sharing what matters to them.
Director: Jacob Rosenberg, Bandito Brothers