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Carrie Coffee House Surprise – Guerrilla Marketing
Guerrilla Marketing: Carrie Coffee House Surprise
“Time to F&#K with some customers” in this Guerrilla Marketing idea for the upcoming film, Carrie. What a fantastic Guerrilla Marketing concept. How do you build buzz around a movie? Easy, you freak out your audience.
Starting with a spilled cup a coffee, this is the first installment to gather the collective attention towards the actors. Everyone in the coffee shop is intrigued by the drama. With a release of anger from the actress, the actor/stuntman is thrown and lifted up the wall. People are freaked out, but frozen in place. After a few seconds of pause the second installment is activated towards the rest of the audience. Remote controlled tables and chairs are pushed away from our main character as she walks towards the crowd. Panic ensues and people begin screaming bloody murder running almost out the door just to make sure they were a safe distance. As the third and final installment, our main actress screams at the top of her lungs creating havoc as spring loaded books & pictures fly off the shelves.