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In Russia, You Workout for Subway – Guerrilla Marketing
Guerrilla Marketing: In Russia, You Workout for Subway
To generate buzz for the Olympics, this guerrilla marketing stunt made you squat for a free subway ride. By passerby’s doing 30 squats, they were able to get a free subway voucher.
Squatting sounds like a terrible term, but the health-conscious stunt was actually created for the 2014 Winter Olympics in Sochi. As much as America probably needs this Russia is doing a damn fine job of adding element of sport into daily life from turning bus handles into resistance bands to providing stationary bikes that also charge your cell phone.
Moscow officials and the Russian Olympic Committee decided to install these exercise-related, ticket-giver machines around major cities throughout Russia. From turning bus handles into resistance bands to providing stationary bikes that also charge your cell phone, they’re working hard to, in their words, “add elements of sport into daily life.”