WestJet Christmas Miracle – Guerrilla Marketing

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 Guerrilla Marketing: WestJet Christmas Miracle


A fantastic guerrilla marketing stunt from studio m for client WestJet. What began as a simple brainstorming session evaluated what ‘giving’ at its best looked like.

Over the course of about 3 months and 175 WestJet volunteers, three airports received a Christmas miracle for 250 guests on two Calgary-bound flights.

Once passengers checked into their flights with Santa’s giants present kiosk, they were able to live chat with Santa and discuss their holiday wishlist. Once in the air, the WestJet volunteers ran from store to store filling up the Christmas list as per passenger requests.

Be sure to check out their Christmas Miracle Twitter Contest, where you could possibly win round trip airfare for two by helping them spread the word about the video on Twitter. #WestJetChristmas


Guerrilla Marketing WestJet Christmas Miracle

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WestJet Christmas Miracle - Guerrilla Marketing, 5.0 out of 5 based on 2 ratings

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