Guerrilla Marketing: Volkswagen Eyes on the Road

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Guerrilla Marketing: Volkswagen Eyes on the Road

We’ve seen loads of “Don’t text & drive” ads recently. With this one from Ogilvy Beijing, Volkswagen drove the message home to a film theater group of onlookers in a manner they’ll unquestionably recall next time they are driving.

Clearly the feature makes you wonder about how, precisely, the trick was pulled off. It says an “area based telecaster” was utilized probably carried out through geo-fencing.

It’s astonishing how simple elements can take your guerrilla marketing campaign to the next level.

 

Guerrilla Marketing VW

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Guerrilla Marketing: Volkswagen Eyes on the Road, 4.9 out of 5 based on 7 ratings

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