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Guerrilla Marketing:...

VN:F [1.9.22_1171]please wait...Rating: 5.0/5 (2 votes cast) Guerrilla Marketing: North Face Collapsing Floor For those adventure seekers, North Face is your go to brand for outdoor wear. Which, just like you, the North Face brand embraces a rugged lifestyle in this guerrilla marketing...

Guerrilla Marketing:...

VN:F [1.9.22_1171]please wait...Rating: 4.9/5 (7 votes cast) Guerrilla Marketing: Volkswagen Eyes on the Road We’ve seen loads of “Don’t text & drive” ads recently. With this one from Ogilvy Beijing, Volkswagen drove the message home to a film theater group of...

Guerrilla Marketing:...

VN:F [1.9.22_1171]please wait...Rating: 5.0/5 (7 votes cast)   Guerrilla Marketing: DHL Pranks UPS It’s amazing how competitive most corporations are. From the Audi Vs. BMW Billboard War to this prank between DHL and UPS, brands are becoming childish (but in a good way). Guerrilla...

Contributors Wanted

VN:F [1.9.22_1171]please wait...Rating: 3.3/5 (4 votes cast) Hey, Want To Be A Contributor?   First, I personally would like to thank you for checking our Guerrilla Cheese Marketing. I originally started this blog because I have always had a deep inspiration for the unconventional. And since you are here, I’m assuming you have a burning passion for creative marketing tactics and trends, which is why you should join our team and become a contributor. Whether you are a marketing manager or an account executive at an ad agency, I would love to help you build out your background. Although this has no compensation benefits, I am more...

WestJet Christmas Mi...

VN:F [1.9.22_1171]please wait...Rating: 5.0/5 (2 votes cast)  Guerrilla Marketing: WestJet Christmas Miracle   A fantastic guerrilla marketing stunt from studio m for client WestJet. What began as a simple brainstorming session evaluated what ‘giving’ at its best looked...

Fox Cinema Crime Sce...

VN:F [1.9.22_1171]please wait...Rating: 4.8/5 (2 votes cast)   Guerrilla Marketing: Cinema Crime Scene / FOX Crime   Another fantastic Guerrilla Marketing concept from Ireland/Davenport, Johannesburg breaks the realm of buzz to launch the FOX Crime channel.  Starting with the...

In Russia, You Worko...

VN:F [1.9.22_1171]please wait...Rating: 3.4/5 (5 votes cast)   Guerrilla Marketing: In Russia, You Workout for Subway To generate buzz for the Olympics, this guerrilla marketing stunt made you squat for a free subway ride. By passerby’s doing 30 squats, they were able to get a free...

Connected Door SNCF ...

VN:F [1.9.22_1171]please wait...Rating: 4.5/5 (5 votes cast)   Experiential Marketing: Connected Door SNCF Europe TBWA\Paris connects cities with a colorful door and some experiential marketing. Railway company SNCF has followed their campaign which offered a connected experience the...

Carrie Coffee House ...

VN:F [1.9.22_1171]please wait...Rating: 5.0/5 (10 votes cast) Guerrilla Marketing: Carrie Coffee House Surprise  “Time to F&#K with some customers” in this Guerrilla Marketing idea for the upcoming film, Carrie. What a fantastic Guerrilla Marketing concept. How do you build...

Coke Rolls Out Happi...

VN:F [1.9.22_1171]please wait...Rating: 4.6/5 (9 votes cast) Guerrilla Marketing: Coke Rolls Out Happiness   Continuing their “Happiness” campaign, Coca-Cola establishes another unconventional guerrilla marketing campaign “Roll Out Happiness” from ad agency, Wieden...

Free-Range Pig Feedi...

VN:F [1.9.22_1171]please wait...Rating: 4.5/5 (7 votes cast) Guerrilla Marketing: Free-Range Pig Feeding Apple Feeder   Feed the food you eat in this guerrilla marketing campaign. The ‘Compassion in World Farming’ organization designed this amazing guerrilla marketing / experiential...

Lexus and Instagram ...

VN:F [1.9.22_1171]please wait...Rating: 4.9/5 (4 votes cast) Experiential Marketing: Lexus and Instagram Unite This experiential marketing case is a prime example of a brand wanting to go young. Lexus invited 212 influential Instagram users to create the first ever collaborative stop-motion...

Applebee’s Lun...

VN:F [1.9.22_1171]please wait...Rating: 4.8/5 (7 votes cast) Guerrilla Marketing: Applebee’s Lunch Decoy In this guerrilla marketing example, Crispin Porter + Bogusky have designed a doppelgänger for you to take a long lunch. This lunch decoy. Introduced last year by CP+B is designed...

Scratches on Your Ca...

VN:F [1.9.22_1171]please wait...Rating: 4.6/5 (7 votes cast) Guerrilla Marketing: Scratches on Your Car Static Stickers Novo Cortex advertising agency used guerrilla marketing to build brand awareness for an online insurance company in Europe. They placed stickers with huge scratches on...

A Hearing Test Disgu...

VN:F [1.9.22_1171]please wait...Rating: 4.6/5 (7 votes cast) Experiential Marketing: A Hearing Test Disguised As An Eye Test In this experiential marketing idea, the Union Hearing Aid Centre chucks a facade at your ears. With old age comes terrible vision, and although embarrassing it may be...

Guerrilla Marketing:...

VN:F [1.9.22_1171]please wait...Rating: 4.9/5 (6 votes cast) Guerrilla Marketing: Free Molson Beer for Canadians Free beer seems to be a key role in this guerrilla marketing stunt. To promote its beer in Europe, and help its fellow citizens be proud of where they come from, beer brand Molson...

IBM: People For Smar...

VN:F [1.9.22_1171]please wait...Rating: 5.0/5 (4 votes cast) Guerrilla Marketing: IBM, People For Smarter Cities Guerrilla Marketing ideas like this are changing the way we utilize creative outdoor advertisements like this creative guerrilla marketing campaign from Ogilvy & Mather...

Poop or Pee Truth Ex...

VN:F [1.9.22_1171]please wait...Rating: 3.8/5 (4 votes cast) Guerrilla Marketing: Poop or Pee Truth Experiment In a creative guerrilla marketing idea, Arnold Worldwide was tasked to change perception of smoking a cigarette. Working on Truth, the anti-smoking organization, they developed a...

7UP MELTING MACHINE ...

VN:F [1.9.22_1171]please wait...Rating: 4.1/5 (7 votes cast) Guerrilla Marketing: 7UP MELTING MACHINE How long does it take for a gigantic block of ice to melt? Well probably not fast enough for these passerbys.  This guerrilla marketing stunt, deemed the ‘Melting Machine,’...

Melted Kit Kat Art &...

VN:F [1.9.22_1171]please wait...Rating: 4.5/5 (4 votes cast) Guerrilla Marketing: Melted Kit Kat Art This guerrilla marketing idea comes from this brand’s iconic “have a break, have Kit Kat” slogan, and they have created a novel new way to enjoy your break – by consuming art. In...

Author: Steven Severn