Micro-Eggonomics – Ambient Marketing Guerrilla Marketing ideas are everywhere. In this case, the BC Egg Marketing Board launched a province-wide (Canada) ambient marketing campaign to communicate the economic impact of cross-border shopping for something as simple as eggs. As Eggs are...

DNA Project: Cape Town Station Activation – Ambient Marketing DNA Project: Cape Town Station Activation – Ambient Marketing Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project, an Ambient Marketing...

Ambient Marketing: IKEA Moving Day IKEA in Quebec and Leo Burnett Toronto have won a North American Gold Effie for “Moving Day”, an experimental media campaign. This guerrilla marketing stunt conceived by Creative Officer Judy John & creative Group Head, David Federico, provided...

What’s better than cricket.. yeah I really don’t know, I would imagine a lot of things, but this was still an extremely cool guerrilla marketing concept. For Coca-Cola’s new sponsorship of the Australian Cricket Team, Coke wanted to get people at home excited for some...