Guerrilla Marketing: 7UP MELTING MACHINE How long does it take for a gigantic block of ice to melt? Well probably not fast enough for these passerbys.  This guerrilla marketing stunt, deemed the ‘Melting Machine,’ was part experiential marketing and part insanely thirsty...

Guerrilla Marketing: Melted Kit Kat Art This guerrilla marketing idea comes from this brand’s iconic “have a break, have Kit Kat” slogan, and they have created a novel new way to enjoy your break – by consuming art. In this unconventional marketing idea, Illustrator Mike Watt...

Guerrilla Marketing: The Worst Breath in the World   It’s hard to tell someone they have bad breath. So in a guerrilla marketing stunt by O&M Paris, Tic Tac wanted to demonstrate just how devastating bad breath can be. As the makers of this fun, small mint, Tic Tac, set up...

Cheesecake Factory Scented Balloons – Guerrilla Marketing What an interesting guerrilla marketing idea. On a chilly December morning in Philadelphia, The Cheesecake Factory sent out street teams dressed in all white carrying a giant colorful display of balloons to execute a guerrilla...

Guerrilla Marketing: Redbull’s Vending Machine Drive-Thru Elevator First floor Guerrilla Marketing ideas, second floor Redbull, vending machines & amazing ideas! Well, Redbull has had quite a 2012, and to finish it off they came out this guerrilla marketing concept,...

Microsoft Armpit Stunt – Guerrilla Marketing Microsoft is not normally in the guerrilla marketing space, but their partner of Anywhere Working, an organisation that promotes working away from the office, is jumping head armpit first into this guerrilla marketing stunt. Anywhere Working...

Guerrilla Marketing: James Bond Skyfall Experiment Coke has always been known for their amazing Guerrilla Marketing ideas, but in this experiential stunt, Coke Zero challenged unsuspecting train passengers to unlock the 007 in them. The prize? Their chance to win exclusive tickets for...

IKEA In Tiny Spaces – Guerrilla Marketing In this Guerrilla Marketing stunt, IKEA does it again, proving that its furniture can enrich even the smallest living spaces. We knew Japan was small, which is why I never wanted to visit. The Swedish brand IKEA overwhelmed tiny streets, narrow...

Guerrilla Marketing: The Honesty Experiments We’ve seen so many Australians demonstrating their honesty in this Guerrilla Marketing stunt by NAB (National Australia Bank), we’d thought we’d say thanks in the biggest way possible.. By publishing their face on every medium we...

Guerrilla Marketing: Thai Kids Outsmart Smokers It’s one of the best Guerrilla Marketing anti-smoking ads ever. Ogilvy Thailand’s video stunt for the Thai Health Promotion Board displays a guerrilla marketing stunt in which young children went up to adult smokers and asked them for a...

Guerrilla Marketing: British Columbia’s Giant Tourism Vending Machine This Guerrilla Marketing stunt is like Coke’s happiness vending machine, but on Coke. San Franciscans passing through Justin Herman Plaza May 17th got a big surprise! Overnight, Tourism British Columbia flipped...

Don’t laugh. This QR idea is pretty genius. Emart, the Walmart of Korea, noticed a problem generating sales from 12 to 1 pm. In this Guerrilla Marketing concept, they came up with the idea of giving people a unique shopping experience only available during lunch hours. A shadow QR code,...

In Paris, people will do whatever it takes to fit into a parking space. We took this as an opportunity to promote Active Park Assist, a Ford Technology that helps even the worst drivers park their cars effortlessly. In this Creative Guerrilla Marketing effort by Ogilvy Paris, a giant pinball...

Everybody hates drama, but only when it directly involves you. TNT took it’s Guerrilla Marketing concept to a boring little  Belgian town to spice up the lives of some town folk. A red button was placed in the middle of the town square waiting for a curious passerby to take notice....

Competitive Marketing has always been a guilty pleasure of mine.  Seeing brands reduce to a childish state to compete for our approval using billboards as their battlefield.  Since Audi has come on to the market as a luxury brand, they have been challenging luxury auto makers like BMW. See...

In a engaging, Ong-bak style, elbow to the face competition, Ultrabook unleashed Temptations. Temptations are a series of social experiments that explore just what people are prepared to do to get their hands on this computer.  this Guerrilla Marketing Stunt allowed Passer-by’s of the...

Ever since Alec Brownstein’s Google Job Experiment there has been a vast creative outburst of unconventional Guerrilla Marketing methods to get your foot in the door for a job. Who turns in a resume anymore? Traditional recruiting  methods are dead. As I have first hand experience...

ParkMe is an app that created a lot of buzz in Austin at the SXSW Interactive festival. This Los Angeles-area start-up used fake tickets placed on windows and orange boots to generate buzz for their new app, which recommends the “cheapest and closest parking around...

What’s it like to win a world cup? Most of us will never know. To celebrate the launch of the 2012 UEFA Champions League Trophy Tour Heineken gave a group of unsuspecting traveling fans the soccer moment of their lives. In this Guerrilla Marketing effort, Heineken placed the 2012 UEFA...

Like all graduating seniors, securing a job is never an easy task. Knowing so, I came up with a witty technique to get noticed at one of my favorite agencies, Saatchi & Saatchi LA. As most people have noticed, the job hunt was always the same. We spend it critiquing and optimizing our...