Guerrilla Marketing: IBM, People For Smarter Cities

Guerrilla Marketing ideas like this are changing the way we utilize creative outdoor advertisements like this creative guerrilla marketing campaign from Ogilvy & Mather France. IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That’s why IBM and Ogilvy are working together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.

This creative outdoor campaign works extremely well because it not only differentiates itself from the surrounding environment, but provides an immediate benefit to passerbys.  Nice work.

Credits :

Ogilvy & Mather France

Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriter: Lauren Elkins/Andrew Mellen
Concept: Daniel Diego Lincoln/Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisor: Muriel Benitah, Mary McFarland

Guerrilla Marketing: Poop or Pee Truth Experiment

In a creative guerrilla marketing idea, Arnold Worldwide was tasked to change perception of smoking a cigarette. Working on Truth, the anti-smoking organization, they developed a vulgar idea of “Poop vs. Pee” giving people the option of choosing which would be worse in a cigarette, dog poop or cat pee. Once the #votePOOP or #votePEE button was pushed, the animal defecates the ground below, freaking out passerby’s. There is two points to reference here: Methane can be found in dog’s poop and urea & a common chemical found in Cat pee, is  also used in cigarettes.

What’s your vote?

Hate smoking? Check out this anti-smoking campaign, Guerrilla Marketing: Thai Kids Outsmart Smokers

Guerrilla Marketing: 7UP MELTING MACHINE

How long does it take for a gigantic block of ice to melt? Well probably not fast enough for these passerbys.  This guerrilla marketing stunt, deemed the ‘Melting Machine,’ was part experiential marketing and part insanely thirsty audience.

7UP teamed up with BBDO Argentina to design this non-technological vending machine campaign made of ice that didn’t ask for money, but their participation.

Participants were allowed to freely grab a carbonated beverage, and would guess what time the last can would be accessible from it’s vending machine encasement, and tweet their guesses.

Nice job, BBDO & 7up – thanks for the great guerrilla marketing idea.

Agency: BBDO Argentina
Client: 7UP
ECD: Ramiro Rodriguez Cohen
ECD: Rodrigo Grau
CD: Juan Ure

Guerrilla Marketing: Melted Kit Kat Art

This guerrilla marketing idea comes from this brand’s iconic “have a break, have Kit Kat” slogan, and they have created a novel new way to enjoy your break – by consuming art.

In this unconventional marketing idea, Illustrator Mike Watt teamed up with the Kit Kat brand to create posters so edible that you would actually feel bad afterwards. Using 50 melted down White chocolate Kit Kat bars as paint, this designer used a bright read canvas for contrast. Once the edible paint had hardened, he carved and chiseled away the melted Kit Kat bar and transformed them into different designs. Using only one Kit Kat Bar per design, Mike Watts was able to develop a collection of 50 different pieces (100 if you consider each bar a piece).

Experiential Marketing: Carlsberg Marketing Stunt for a Friend

Carlsberg’s latest experiential marketing idea, roused friends from their comfy beds in the early morning hours. As their friend (the caller) claimed that they just lost $400 playing poker and needed the cash in order to leave. Once your friend arrives with the money, they must conquer bouncers, bare-chested brawlers and other unsavory sights to reach the gameroom on the third floor. Once there and the money is handed over, Carlsbergs are raised in praise of “standing up for a friend.”

Belgium’s Duval Guillaume Modem dealt this particular hand. The same agency created Carlsberg’s TNT’s Push for drama stunt.

Once again, well done Duval Guillaume Modem.

CREDITS

Client: Carlsberg
Agency: Duval Guillaume Modem, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Katrien Bottez

via Adweek

Favorite moment? — this guy -

Guerrilla Marketing: The Worst Breath in the World

It’s hard to tell someone they have bad breath. So in a guerrilla marketing stunt by O&M Paris, Tic Tac wanted to demonstrate just how devastating bad breath can be.

As the makers of this fun, small mint, Tic Tac, set up unsuspecting people walking through a Rouen plaza. Just as someone asks them for directions, they—and everyone else—faint. 

The damage ripples outward, captured on a giant video screen, as people throughout the city lose consciousness. Finally, one of the stricken weakly offers up a Tic Tac, and the whole city is revived.

If I was caught in the middle of this guerrilla marketing idea.. I’m 99% sure I would of been stoked thinking it was the zombie apocalypse.

Experience what it’s like fighting zombies all day in this experiential marketing idea from Ogilvy. Just imagine working & living among zombies. I mean, how angry you would be if the zombie in the elevator didn’t push the button for your floor. Even worse, what if the zombie goes to the movies? (i.e. Experiential Marketing: So a Zombie Walks into a Movie Theater). Anyway, I digress.. Overall, everything that Ogilvy has done in terms of guerrilla marketing for the Walking Dead has been fantastic. From unleashed zombies as emergency responders, mailmen, and shoppers on the streets of city, the Walking Dead zombies ‘freaked-out’ passerby’s and then topped it off with an action-inducing message.

This campaign was created for client, Time Warner Cable (TWC) with it’s main purpose to reach out to the hoard of walking dead fans to let everyone know, that even though DirectTV doesn’t support AMC, they do.

Everyone loves zombies.. now get into an elevator with one.

Cheesecake Factory Scented Balloons – Guerrilla Marketing

What an interesting guerrilla marketing idea. On a chilly December morning in Philadelphia, The Cheesecake Factory sent out street teams dressed in all white carrying a giant colorful display of balloons to execute a guerrilla marketing stunt. But these were no ordinary balloons. These balloons reeked of different flavors. Once popped, the balloons (according to color) would reveal the scent of Peppermint Bark Cheesecake (for red), Chocolate Tuxedo Cream Cheesecake (for brown) or Original Cheesecake (for cream). Starting with the one of your most sensitive senses, your nose, team leaders handed out balloons and challenged each participant to figure out that smell.

Inside each balloon was a message from The Cheesecake Factory which “Try a slice on us” which could be redeemed for a complimentary slice of cheesecake.

Who would of thought balloons to be a good medium for a cheesecake guerrilla marketing stunt.. I’m impressed.

But then again, i’m also really impressed with this guy. ———————–>

via AdRANTs
 

Guerrilla Marketing: Redbull’s Vending Machine Drive-Thru Elevator

First floor Guerrilla Marketing ideas, second floor Redbull, vending machines & amazing ideas! Well, Redbull has had quite a 2012, and to finish it off they came out this guerrilla marketing concept, “Redbull’s Vending Machine Drive-Thru Elevator..” experiment?

Why would Redbull do this? Well first they noticed that the consumption of energy drinks drank during the daytime keeps increasing every year. So where do you go to convince other day-drinkers of the benefits of having a Redbull? Answer: the office. By installing a vending machine via an elevator in a busy office building, Redbull was able to stop anyone on this elevator on the vending machine floor of can-o-energy. A sticker was also used for more of a personalized message. Compared to those terrible 5 hour energy ads (“that two o’clock feeling), Redbull was able to change the time of the stickers for each time of the day. And the best part was employees were able to access a Redbull vending machine without having to get out of the elevator.

Microsoft Armpit Stunt – Guerrilla Marketing

Microsoft is not normally in the guerrilla marketing space, but their partner of Anywhere Working, an organisation that promotes working away from the office, is jumping head armpit first into this guerrilla marketing stunt. Anywhere Working is an organization that promotes working away from the office to help save you money, time, and carbon emissions. By working remotely just a few times each week you save money, time and carbon emissions. Check out their website to find out how much you could be saving right now by either plugging in your Foursquare account, or using our old fashioned calculator.

Microsoft Armpit Stunt – Guerrilla Marketing

So how do you convince people to give up their daily commute? You stress just how cramped and stuffy it is… with a sneaky underarm message delivered on London’s train. Concept by Wunderman UK

Still, one of my favorite parts of this guerrilla marketing idea is the metrics that are in place can be measured by inches.

#AnywhereWorking