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Guerrilla Marketing:...

VN:F [1.9.22_1171]please wait...Rating: 5.0/5 (2 votes cast) Guerrilla Marketing: North Face Collapsing Floor For those adventure seekers, North Face is your go to brand for outdoor wear. Which, just like you, the North Face brand embraces a rugged lifestyle in this guerrilla marketing...

Guerrilla Marketing:...

VN:F [1.9.22_1171]please wait...Rating: 4.9/5 (7 votes cast) Guerrilla Marketing: Volkswagen Eyes on the Road We’ve seen loads of “Don’t text & drive” ads recently. With this one from Ogilvy Beijing, Volkswagen drove the message home to a film theater group of...

WestJet Christmas Mi...

VN:F [1.9.22_1171]please wait...Rating: 5.0/5 (2 votes cast)  Guerrilla Marketing: WestJet Christmas Miracle   A fantastic guerrilla marketing stunt from studio m for client WestJet. What began as a simple brainstorming session evaluated what ‘giving’ at its best looked...

Carrie Coffee House ...

VN:F [1.9.22_1171]please wait...Rating: 5.0/5 (10 votes cast) Guerrilla Marketing: Carrie Coffee House Surprise  “Time to F&#K with some customers” in this Guerrilla Marketing idea for the upcoming film, Carrie. What a fantastic Guerrilla Marketing concept. How do you build...

Coke Rolls Out Happi...

VN:F [1.9.22_1171]please wait...Rating: 4.6/5 (9 votes cast) Guerrilla Marketing: Coke Rolls Out Happiness   Continuing their “Happiness” campaign, Coca-Cola establishes another unconventional guerrilla marketing campaign “Roll Out Happiness” from ad agency, Wieden...

Lexus and Instagram ...

VN:F [1.9.22_1171]please wait...Rating: 4.9/5 (4 votes cast) Experiential Marketing: Lexus and Instagram Unite This experiential marketing case is a prime example of a brand wanting to go young. Lexus invited 212 influential Instagram users to create the first ever collaborative stop-motion...

A Hearing Test Disgu...

VN:F [1.9.22_1171]please wait...Rating: 4.6/5 (7 votes cast) Experiential Marketing: A Hearing Test Disguised As An Eye Test In this experiential marketing idea, the Union Hearing Aid Centre chucks a facade at your ears. With old age comes terrible vision, and although embarrassing it may be...

7UP MELTING MACHINE ...

VN:F [1.9.22_1171]please wait...Rating: 4.1/5 (7 votes cast) Guerrilla Marketing: 7UP MELTING MACHINE How long does it take for a gigantic block of ice to melt? Well probably not fast enough for these passerbys.  This guerrilla marketing stunt, deemed the ‘Melting Machine,’...

Walking Dead Invades...

VN:F [1.9.22_1171]please wait...Rating: 4.9/5 (4 votes cast)Walking Dead Invades the Streets (and Elevators) – Experiential Marketing Experience what it’s like fighting zombies all day in this experiential marketing idea from Ogilvy. Just imagine working &...

James Bond Skyfall G...

VN:F [1.9.22_1171]please wait...Rating: 4.9/5 (4 votes cast) Guerrilla Marketing: James Bond Skyfall Experiment Coke has always been known for their amazing Guerrilla Marketing ideas, but in this experiential stunt, Coke Zero challenged unsuspecting train passengers to unlock the 007 in...

Chocolate + Generosi...

VN:F [1.9.22_1171]please wait...Rating: 4.4/5 (4 votes cast) In a Experiential Marketing stunt, Anthon Berg realized that generosity is one of the basic elements in human happiness. However, research shows that just 1 in 10 people experience generosity from others. We would like to help change...

It Is Better Than 3D...

VN:F [1.9.22_1171]please wait...Rating: 5.0/5 (4 votes cast) With an attention rate of 98%, cinematic advertisements and trailers have always entertained, confused and frightened us. In this Experiential effort to mirror that frozen state of terror in a traumatic situation, St. John’s...

Nog Pong, But With R...

VN:F [1.9.22_1171]please wait...Rating: 5.0/5 (3 votes cast) As the holiday season ended, Saatchi & Saatchi LA established a brilliant idea of combining robots, alcohol, and charitable giving. Taking it to the next level, this interactive ‘holiday card’ proved to be a huge...

BMW Flash Projection

VN:F [1.9.22_1171]please wait...Rating: 5.0/5 (4 votes cast) From German engineering to luxury, BMW has always given their users an experience beyond any other. As a huge supporter of ‘anti-buyer’s remorse,’ BMW constantly reminds their users how great it is to own a BMW. Of...

Author: Steven Severn