Find us on Google+

Guerrilla Marketing:...

VN:F [1.9.22_1171]please wait...Rating: 5.0/5 (2 votes cast) Guerrilla Marketing: North Face Collapsing Floor For those adventure seekers, North Face is your go to brand for outdoor wear. Which, just like you, the North Face brand embraces a rugged lifestyle in this guerrilla marketing...

Lexus and Instagram ...

VN:F [1.9.22_1171]please wait...Rating: 4.9/5 (4 votes cast) Experiential Marketing: Lexus and Instagram Unite This experiential marketing case is a prime example of a brand wanting to go young. Lexus invited 212 influential Instagram users to create the first ever collaborative stop-motion...

Scratches on Your Ca...

VN:F [1.9.22_1171]please wait...Rating: 4.6/5 (7 votes cast) Guerrilla Marketing: Scratches on Your Car Static Stickers Novo Cortex advertising agency used guerrilla marketing to build brand awareness for an online insurance company in Europe. They placed stickers with huge scratches on...

Walking Dead Invades...

VN:F [1.9.22_1171]please wait...Rating: 4.9/5 (4 votes cast)Walking Dead Invades the Streets (and Elevators) – Experiential Marketing Experience what it’s like fighting zombies all day in this experiential marketing idea from Ogilvy. Just imagine working &...

Micro-Eggonomics ...

VN:F [1.9.22_1171]please wait...Rating: 4.6/5 (5 votes cast) Micro-Eggonomics – Ambient Marketing Guerrilla Marketing ideas are everywhere. In this case, the BC Egg Marketing Board launched a province-wide (Canada) ambient marketing campaign to communicate the economic impact of...

DNA Project: Cape To...

VN:F [1.9.22_1171]please wait...Rating: 4.3/5 (3 votes cast)DNA Project: Cape Town Station Activation – Ambient Marketing DNA Project: Cape Town Station Activation – Ambient Marketing Every year in South Africa thousands of criminals escape conviction due to people disturbing...

WTF Baseball Your Co...

VN:F [1.9.22_1171]please wait...Rating: 4.0/5 (3 votes cast) What’s better than cricket.. yeah I really don’t know, I would imagine a lot of things, but this was still an extremely cool guerrilla marketing concept. For Coca-Cola’s new sponsorship of the Australian Cricket...

Audi vs BMW Billboar...

VN:F [1.9.22_1171]please wait...Rating: 4.7/5 (6 votes cast) Competitive Marketing has always been a guilty pleasure of mine.  Seeing brands reduce to a childish state to compete for our approval using billboards as their battlefield.  Since Audi has come on to the market as a luxury brand,...

Chocolate + Generosi...

VN:F [1.9.22_1171]please wait...Rating: 4.4/5 (4 votes cast) In a Experiential Marketing stunt, Anthon Berg realized that generosity is one of the basic elements in human happiness. However, research shows that just 1 in 10 people experience generosity from others. We would like to help change...

Jameson, Taking Char...

VN:F [1.9.22_1171]please wait...Rating: 4.9/5 (4 votes cast) Why is ordering the first drink so awkward? Do you play it safe with a Stella? Or do you end up ordering something a little more complex like a Hendricks Dirty Martini, stirred, 3 olives, and a layer of ice on top? When a bar shelf...

Author: Steven Severn