A Guerrilla Marketing Blog
Types of Guerrilla Marketing
The are multiple types of Guerrilla Marketing.
Ambient marketing allows a business to create brand recognition without necessarily pushing their products.
Presence marketing is about making the business name recognizable and familiar by being visible daily. View more presence marketing examples
Grassroots marketing is about winning customers one-by-one rather than on a very large scale. A successful grassroots campaign is all about building relationships and emphasizing the personal connection.
Wild postings is overwhelming areas with plastered multiple copies of a poster for a movie, concert, or product.
Undercover / Buzz Marketing is said to be one of the more devious ways of marketing to the masses. Undercover marketing / buzz marketing is all about selling something to someone who has no idea they’ve just witnessed a sales pitch.
Alternative marketing may be best defined as publicity that looks to be completely separate from the company.
Experiential marketing aims to give you an experience rather than send you a one-way message. Experiential marketing lets you interact with the product and associate your immediate emotional responses with that brand. View more Experiential marketing examples
Interactive marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. View more Interactive marketing examples
Guerrilla Marketing is an unconventional system of promotions that relies on time, energy and imagination. View more Guerrilla Marketing examples